B2B Content Experience
The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge.
Episodes
13 episodes
Tendo’s Take: 3 Trends Shaping B2B Marketing in 2025
In this episode of the B2B Content Experience podcast, the Tendo team shook things up a little bit. CEO Karla Spormann, EVP and Partner Lindy Roux, VP Account Services Zach Edling, and VP User Experience Simon Mathews sat down with ...
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Season 4
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Episode 1
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26:53
How to Maintain Brand Value After an Acquisition
In this month's B2B Content Experience podcast, brought to you by Tendo Communications, we focus on how to tackle the challenges and opportunities that arise during company acquisitions. Host and Content and Marketing Strategy Lead ...
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Season 3
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Episode 5
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26:53
How to Build an Authentic Brand With Great Storytelling
In today's episode, we switch gears from AI and dive into the importance of authenticity, especially in 2024 marketing. Karla Spormann, Tendo CEO and Founder, and Lindy Roux, Tendo EVP and Partner, discuss how human-centered storytelling can be...
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Season 3
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Episode 4
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22:23
Should Marketers Fear AI? pt. 2
In the second part of our AI segment, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale. Tendo EVP and Partner Lindy Roux returns with VP o...
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Season 3
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Episode 3
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24:05
Unlocking AI's Potential for B2B Marketers pt. 1
Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops? In the first part of our AI segment, join the Tendo team as we discuss:AI usage opportunities for marketers and content strategi...
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Season 3
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Episode 2
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27:02
UX and Content: The Ultimate Recipe for a Great Experience
You’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it's essential for B2B marketing.Jump into the conversation with Lindy Roux, EVP and Pa...
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Season 3
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Episode 1
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30:29
Chatting Up Chatbots: AI's Influence on Marketers and Content Creators
Did someone say "AI"? You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from:Karla Spormann, ...
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31:36
The Power of Personas
In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: Why persona development is important.Persona development process
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38:04
Creating Engaging Experiences Through Online Communities With Scott Wilder
In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stag...
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Season 2
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Episode 2
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23:19
How to Level Up Your B2B Content in 2023
It's a new year! Are you ready to take your B2B content to the next level?The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main c...
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Season 2
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Episode 1
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36:47
The Benefits of Structured Content with Carrie Hane, Part 2
Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions ab...
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19:15
The Benefits of Structured Content with Carrie Hane, Part 1
Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it? In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner...
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Season 1
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Episode 1
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28:36