B2B Content Experience
The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge.
B2B Content Experience
The Benefits of Structured Content with Carrie Hane, Part 1
Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it? In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences:
• What does “content is data” mean? [4:21]
• What are the benefits of using structured content? [8:29]
• How do you get started with structured content? [12:11]
• What technology enables structured content? [17:10]
• Who is doing structured content well? [22:21]
Want to learn more about this fascinating topic? Check out these resources:
- Sign up for Sanity's content newsletter
- Structured Content 101
- “Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”
- Tendo Glossary: Structured Content
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Stock music for this podcast is provided by juqboxmusic, from Pond5