B2B Content Experience
The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge.
B2B Content Experience
The Benefits of Structured Content with Carrie Hane, Part 2
Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content:
• Is a steep learning curve required to enable structured content? [1:17]
• Does structured content limit freedom and flexibility? [4:57]
• What functions and roles benefit from structured content? [8:45]
• Where can one go to learn more about structured content? [15:50]
Resource links:
“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”
What is Information Architecture
Tendo Glossary: Structured Content
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Stock music for this podcast is provided by juqboxmusic, from Pond5