B2B Content Experience
The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge.
B2B Content Experience
The Power of Personas
In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about:
- Why persona development is important.
- Persona development process
- How personas feed into buyer journey mapping
- The differences between persona development and buyer journey
- Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION
- What content strategists and content marketers should consider when embarking on a persona development process.
Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool.
Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:
Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience
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Stock music for this podcast is provided by juqboxmusic, from Pond5
Stock music for this podcast is provided by juqboxmusic, from Pond5