B2B Content Experience
The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge.
B2B Content Experience
How to Build an Authentic Brand With Great Storytelling
In today's episode, we switch gears from AI and dive into the importance of authenticity, especially in 2024 marketing. Karla Spormann, Tendo CEO and Founder, and Lindy Roux, Tendo EVP and Partner, discuss how human-centered storytelling can be the golden ticket to brand authenticity, the impact of AI from the consumer’s perspective, and the importance of understanding your audience.
Next, Content and Marketing Strategy Lead Kim Celestre shares insights from Breakthrough Research's, How To Build (And Measure) An Authentic Brand in the Research Roundup.
Lastly, Tendo Editor and Content Strategist Ariana Vazquez takes the stage in Content in the Wild to highlight some prime examples of bold storytelling, from Salesforce to Macy’s to United Airlines to Red Bull.
Resources
- Breakthrough Research's, How To Build (And Measure) An Authentic Brand https://bthrough.com/wp-content/uploads/2023/05/Breakthrough-Brand-Authenticity.pdf
- “The Great Data Heist” :60 | Ask More of AI with Matthew McConaughey | Salesforce: https://www.youtube.com/watch?v=EmyqOyCXnt0
- "Macy’s prioritizes contextual relevance and segmentation over 1-to-1 email personalization, says VP" | https://www.emarketer.com/content/macys-contextual-relevance-segmentation-email-personalization-vp
Credits
Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.
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Stock music for this podcast is provided by juqboxmusic, from Pond5