The Power of Personas

In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: 

• Why persona development is important.
• Persona development process
• How personas feed into buyer journey mapping
• The differences between persona development and buyer journey
• Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION
• What content strategists and content marketers should consider when embarking on a persona development process.

Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool. 

Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:

Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience

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Stock music for this podcast is provided by juqboxmusic, from Pond5

Stock music for this podcast is provided by juqboxmusic, from Pond5